Media Synergy Is Important – Part I.
By Abe Kasbo: We often advise our clients to strategically “own” media. In other words, develop a media plan within the overall marketing plan that allows enough frequency of your message in particular...
View ArticleNBC Refunds Advertisers, Cats Shacking Up With Dogs.
By Abe Kasbo What gives? While some outlets routinely provide make good for failing to reach guaranteed audience levels, The Tiffany Network is dolling out cash to the tune of $500,000 for each...
View ArticleAdvertising May Bring ‘Em In, But Customer Care Keeps ‘Em
By Abe Kasbo This is the tale of 2 stores, or so it seems. The first has a first class integrated advertising campaign, both visually stunning and memorable campaigns across all media. The other isn’t...
View ArticleDruggies, Lipitor, and Their Agents
Abe Kasbo He is the Michael Jordan of the chest cavity…and a peddler of Pfizer’s cholesterol drug, Lipitor. For the past 2 years, this non-practicing MD, Dr. Robert Jarvik, has lent his name and his...
View ArticleThe Auto Industry’s Communications Follies…
I was on fakeation (that’s a working vacation for the uninitiated), when my eyes turned to the television to catch Ford’s new advertising campaign. The new ads feature Ford’s new tagline, “Drive the...
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